Why Alexa Could Be the Next Big Threat to Consumer Brands

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Online voice assistants like Amazon’s Alexa are threatening the decades-old high-exposure marketing model for consumer goods. WSJ’s Saabira Chaudhuri explains why if brands aren’t first in voice search, they will neither be seen nor heard.
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33 Comments

  1. I stopped watching after 3 seconds. When will videos realize that we have amazon echos and they trigger our devices? I will steer clear of all amazon Alexa vids now.

  2. Why should it be any different? If you're asking Alexa to order something rather than using Amazon's website/app yourself, then obviously you don't care much about what it is – you just want it to ship. But then again, I don't use Alexa or have any such devices. I order everything manually through my desktop browser and mobile app.

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