Why Alexa Could Be the Next Big Threat to Consumer Brands

Video is ready, Click Here to View ×

Online voice assistants like Amazon’s Alexa are threatening the decades-old high-exposure marketing model for consumer goods. WSJ’s Saabira Chaudhuri explains why if brands aren’t first in voice search, they will neither be seen nor heard.
Don’t miss a WSJ video, subscribe here:

More from the Wall Street Journal:
Visit WSJ.com:
Visit the WSJ Video Center:

On Facebook:
On Twitter:
On Snapchat:


  1. I stopped watching after 3 seconds. When will videos realize that we have amazon echos and they trigger our devices? I will steer clear of all amazon Alexa vids now.

  2. Why should it be any different? If you're asking Alexa to order something rather than using Amazon's website/app yourself, then obviously you don't care much about what it is – you just want it to ship. But then again, I don't use Alexa or have any such devices. I order everything manually through my desktop browser and mobile app.

Leave a Reply

Your email address will not be published.